ABOUT THE BRAND

ANIVEN was founded in 2019 in Marostica, Italy, and stands for exceptional denim made in Italy. Minimalistic yet contemporary designs, an extraordinary twist and, last but not least, a perfect fit are the brand’s DNA.

The design team draws inspiration from e.g. the distinctive look of the 1990s and translates it into modern yet comfortable styles, wearable over seasons. A special focus lies thereby on sartorial excellence and highest quality standards.

ANIVEN lives the label made in Italy to a hundred percent, hence setting high standards for a sustainable, holistic brand approach. Each pair of jeans is designed, cut and sewn in Italy, avoiding long transportation routes and profiting from an incomparable Know-How at the same time. ANIVEN only uses the best possible fabrics for its collections, working to 90 percent with valued Italian mills. It’s the people that build a brand, so ANIVEN makes sure everyone involved in the process, from scratch to final product, is taken care of.

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“Everything you can imagine is real.” – Picasso